INTERSPORT AND HYROX EXTEND EUROPEAN TITLE PARTNERSHIP THROUGH 2027
October 21st, 2026: INTERSPORT, leading global sporting goods retailer, and HYROX, the world’s largest hybrid racing series, today announced the extension of their successful European partnership through 2027.
New markets, more races and enhanced fan experiences reinforce INTERSPORT's commitment to one of the world's fastest-growing fitness communities.
October 21st, 2026: INTERSPORT, leading global sporting goods retailer, and HYROX, the world’s largest hybrid racing series, today announced the extension of their successful European partnership through 2027.
Building on the strong momentum generated since the partnership began in 2025, INTERSPORT will continue as Official Title Partner of HYROX events in Bordeaux, Hamburg and Stockholm, while expanding the collaboration into Ireland and Austria for the first time. The renewed agreement will also see the number of INTERSPORT-supported races double in 2027, with Dublin, Vienna and Maastricht joining the partnership portfolio.
The expansion marks another important milestone in the relationship between the two brands, reflecting the continued growth of HYROX and the increasing popularity of fitness racing across Europe. By extending its presence across additional races and markets, INTERSPORT aims to connect with even more consumers through participation, community engagement and shared sporting experiences, while continuing to support people of all fitness levels on their sporting journeys.
"What makes this partnership special is that HYROX turns individual ambition into a shared experience. As the sport continues to grow, we have an exciting opportunity to bring INTERSPORT closer to athletes and fitness communities across Europe, supporting them not just on race day, but throughout their training journey," said Andy Hogg, Head of Marketing & Omnichannel, INTERSPORT International Corporation.
As part of the expanded partnership, Ireland will join the 'INTERSPORT HYROX programme' for the first time, with INTERSPORT Ireland supporting the highly anticipated HYROX Dublin event in 2027. The addition of Dublin to the partnership reflects both the rapid growth of HYROX participation across Europe and the strength of Ireland's fitness and running communities.
“INTERSPORT Elverys has always been at the heart of Irish sport, backing the teams, events and athletes that bring communities together. HYROX shares that spirit, and we can’t wait to be official partner to HYROX Dublin in 2027. Whether someone is training for their first race or chasing a personal best, we’ll be there to support them from the first session to the finish line,” said Anne-Marie Hanly, Marketing Manager, INTERSPORT Elverys.
Beyond title sponsorship, INTERSPORT and HYROX will continue to work together to create engaging experiences for participants and spectators at each event. Across all six race locations, INTERSPORT activation booths will offer visitors opportunities to discover the latest hybrid training products, engage with brand experiences, participate in community-focused activities and enjoy exclusive event-day experiences.
The activations will build on the successful experiences already delivered through the partnership and further strengthen INTERSPORT's role in supporting athletes before, during and after race day.
Through product expertise, inspiring content and consumer engagement opportunities, INTERSPORT aims to help more people prepare for and participate in fitness racing.
“Sport is becoming more individual, more measurable and increasingly driven by experiences and events, while at the same time the sense of community is becoming more important than ever. HYROX brings these trends together in a unique way. Austria has a deeply rooted sporting culture, so we see tremendous potential in bringing the INTERSPORT HYROX partnership to Vienna. We are excited to connect with this growing community and support athletes throughout their training journey and beyond race day,” said Franz Koll, Managing Director of INTERSPORT Austria.
The expanded partnership will provide INTERSPORT and HYROX with a larger platform to inspire participation, connect with fitness communities and create memorable experiences across Europe's fastest-growing fitness racing events.
Moritz Fürste, Co-Founder and Chief Marketing Officer at HYROX said: “Every HYROX race starts long before an athlete reaches the start line. It starts in local gyms, with training partners and with people setting themselves a new challenge. INTERSPORT understands that journey and shares our ambition to bring more people into hybrid racing. Extending this partnership through 2027 and growing it across six European race locations means we can support more of our community with the products, expertise and experiences that help them train with confidence and make race day even more memorable.”
Through title partnerships, event activations and community-focused experiences, INTERSPORT and HYROX will continue working together to inspire more people to train, compete and experience the transformative power of sport and fitness.