Intersport Elverys announce acquisition of Wild Atlantic Surf Co

Wild Atlantic Surf Co was established in Ireland in 2019 by husband & wife team Andrew & Jillian Marsden. Inspired by the wild and unspoiled Wild Atlantic coastline the company produces a premium range of surf & outdoor lifestyle products celebrating the Irish spirit of adventure.

The company’s flagship Wet & Dry Changing Robe has become hugely popular among the elite and casual surfing and sea swimming communities in Ireland and Internationally due to its premium materials and smart design features.

Commenting CEO of Intersport Elverys Patrick Rowland: ‘We are delighted to become the new custodians of Wild Atlantic Surf Co. We have been hugely impressed by the premium quality and craftsmanship of the Wild Atlantic Surf Co product range and the inspiring ethos and close relationship Andrew and Jillian have fostered with the surfing and swimming communities nationally and internationally. With over 360 million people living on the Atlantic coastline and significant growth in outdoor pursuits, we feel the brand has a great opportunity to grow both nationally and Internationally’.

Commenting Andrew Marsden for Wild Atlantic Surf Co: ’We are immensely proud of the brand and product range we created and most importantly to have been so warmly endorsed by the surfing and swimming communities in Ireland and internationally. We know that Intersport Elverys with their deep roots along West Coast of Ireland and increasing focus on outdoor activities such as sea swimming and watersports are the perfect partner to grow the business and bring our products to a wider audience through their online channels and network of 44 stores across Ireland’

Wild Atlantic Surf Co products can now be purchased online at Elverys.ie and in Intersport Elverys stores nationwide.

Pictured above are Joshua Karbus, European U14 surfing champion & renowned surfer & Ollie O’Flaherty, brand ambassadors for Wild Atlantic Surf Co.